Zaria Brown — Paid Ad Creative Strategist for DTC Brands

Helping brands escape the “one winning ad” cycle.

Creative strategy for brands that are tired of guessing what works and burning budget on repetitive creative.

Meta Ads TikTok Creative UGC Direction Scriptwriting

/ Spec Work & Briefs

Creative concepts backed by strategic thinking.

A collection of self-initiated creative briefs exploring how stronger hooks, sharper positioning, and audience psychology can transform ad performance.

MycoDog Breathe — Respiratory & Cardiovascular Support tincture

TikTok · Reels

Spec Project

MycoDog — Breathe · spec project

Owning the overlooked “symptom-aware” moment in pet wellness.

~40% of MycoDog's current ads concentrate at the Most-Aware stage, leaving the funnel's actual entry point wide open. I wrote a full creative strategy and a hero brief — "The hidden symptom" — that opens at the buyer's pain (the 2 a.m. cough, the vet visit that went nowhere) and anchors in transformation, not claims.

PersonaSenior Dog Caretaker, 35–60

AngleThe Vet Dead End

FormatGreenscreen / Yapper hybrid

40%

Funnel gap identified

Most-Aware ad concentration

5 + 3

Hooks + test variations

primary + cold-traffic angles

View Strategy Doc View Creative Brief

Gramms — Strawberry Acai Protein · spec brief

Repositioning protein around relief, not fitness culture.

Most protein ads in the category lean “gym bro,” founder-led, or heavily product-aware. This brief reframes clear whey through a menopause-focused avatar — positioning protein as an easy way to reduce cravings, bloating, and constant hunger without chalky shakes or restrictive dieting.

PersonaMenopausal Women, 45–55

Angle“Protein without punishment”

FormatUGC Yapper

5 + 3

HOOKS + TEST VARIATIONS

problem-aware opens

NEW AVATAR INTRODUCED

menopause-focused positioning

View Creative Brief

Meta · TikTok

Spec Brief

TikTok · Reels

Spec Brief

Moodeys — Happy Hour · spec brief

Turning “lazy girl burnout” into a stress-awareness angle.

Existing ads rely heavily on ingredients, cortisol language, and wellness jargon. This concept reframes low motivation and doomscrolling as nervous system overload — positioning Happy Hour as calm clarity for overstimulated Gen Z women, not just another supplement.

PersonaOverstimulated Gen Z Women, 22–30

Angle“Your nervous system is fried”

FormatUGC Talking Head

5+3

HOOKS + TEST VARIATIONS

stress-first hook concepts

MESSAGING GAPS FOUND

ingredients · jargon · awareness

View Creative Brief

Career Timeline

Paid Ad Creative Strategist

2026 — Present

Independent

Building creative systems for modern DTC brands through audience psychology, performance analysis, creator direction, and platform-native storytelling across Meta and TikTok.

UGC Creator

2023 — 2025

Freelance

Created short-form content and paid social creative for 20+ brands across beauty, wellness, and lifestyle and more. Generated millions of views, contributed to $48k+ in attributed revenue, and maintained a 9-month recurring UGC retainer while specializing in scripting and platform-native ad content for TikTok and Reels.

B.S. Architecture

2021 — 2025

New Jersey Institute of Technology

Developed a foundation in systems thinking, visual communication, critique-based problem solving, and structured creative process.

/ Toolbox

Softwares I work in.

CcCapCut

MoMotion

NoNotion

PrPremiere

FgFigma

PsPhotoshop

CvCanva

ClClaude

GpChatGPT

Word on the Street

It was an absolute pleasure working with Zaria on our Instagram reel. She impressed us with her quick turnaround time and the high-quality content she delivered. We are thrilled with the final product and highly recommend her to anyone looking for exceptional content creation. We look forward to collaborating with Zaria again in the future!

Aida

Skin Inc · July 2024

We at Creatrify are thrilled with the video Zaria created for us! Her creativity and attention to detail perfectly captured our brand's essence. The video was both engaging and professional, making it clear that she has a true talent for content creation. We look forward to collaborating with her again in the future!

Sira

Creatrify · June 2024

Working with Zaria was a pleasure. She was professional, creative, and dedicated, greatly contributing to our project's success. I highly recommend her and look forward to future collaborations.

Eric

MeltingTabs · June 2024

Zaria was very professional and timely with her responses and content delivery. She was a great part of our campaign!

Frankie

Independent Consultancy · June 2024

Let’s make your
creative work
harder.

If your team is struggling with ad fatigue, inconsistent performance, or “we’ve tested everything” syndrome — let’s talk.

Book a creative audit

15 mins on Calendly

Direct Email

hello@thesocialzar.com

Helping brands escape the “one winning ad” cycle.

What I do, specifically.

Creative Strategy

Scripting & Creative Direction

Performance Analysis

Creative concepts backed by strategic thinking.

Owning the overlooked “symptom-aware” moment in pet wellness.

Repositioning protein around relief, not fitness culture.

Turning “lazy girl burnout” into a stress-awareness angle.

Career Timeline

Paid Ad Creative Strategist

UGC Creator

B.S. Architecture

Softwares I work in.

Word on the Street

Let’s make your
creative work
harder.

Start a conversation

The Process

The Breakdown

The Build

The Scale

Helping brands escape the “one winning ad” cycle.

What I do, specifically.

Creative Strategy

Scripting & Creative Direction

Performance Analysis

Creative concepts backed by strategic thinking.

Owning the overlooked “symptom-aware” moment in pet wellness.

Repositioning protein around relief, not fitness culture.

Turning “lazy girl burnout” into a stress-awareness angle.

Career Timeline

Paid Ad Creative Strategist

UGC Creator

B.S. Architecture

Softwares I work in.

Word on the Street

Let’s make yourcreative workharder.

Start a conversation

The Process

The Breakdown

The Build

The Scale

Let’s make your
creative work
harder.